Get Write Citizen Satisfaction Survey – Coursework Example

Surveys are often taken lightly in the eyes of the general public, and can be constructed with little thought to scientific design. However, when a survey is used for professional applications like business reporting, it should be examined for validity, and reliability. These evaluations commonly occur with the assistance of pretesting. This survey is an example of a professional survey that would greatly benefit from pretesting procedures.
Upon first examination, the example survey appears to need further adjustments and pretesting. A number of questions contain an ambiguous term in “formal”. This term should be defined or replaced with a more concrete concept. Additionally, some questions contain response options that could easily be divided into different questions in order to expand the findings. For example, the experiences of a person and those of their immediate family should not be examined in the same question. Another question is guilty of leading by using the word “safer”.
Regarding the overall construction of the survey, the repeated use of responses in the same order adds the risk of systematic responses rather than answers that reflect the perspective of the survey-taker. The scaled responses of varying satisfaction should have more options, and should be presented in different orders at times. Additionally, reliability needs to be tested and reported, and this can only be accomplished with sufficient pretesting.
The demographic data should be collected first because people are more likely to finish an entire survey if they have already provided this information. Also, there appears to be a typo in the third age category. This is evidence that the survey was not pretested at all, as this mistake would have certainly been noticed. The lack of pretesting is never excusable and should be included in all professional survey designs (Draugalis, Coons, & Plaza, 2007).
While it can certainly be improved upon, this survey isn’t completely fallible. The open-ended option for “sex” is a good idea, though the term “gender” may be more appropriate. Another positive is that disinterest is unlikely to occur as a fatigue effect due to the short length of this survey.
Draugalis, J. R., Coons, S. J., & Plaza, C. M. (2007). Best practices for survey research reports: A synopsis for authors and reviewers. American Journal of Pharmaceutical Education, 72(1), 11.