Cognitive Dissonance – Essay Example

Cognitive Dissonance Cognitive dissonance or post-choice dissonance may be familiar to you as “buyer’s remorse.” Remember the last time that you madean important decision or commitment a major purchase, for example.
1. How did you choose what you did over the alternatives?
a. I tried to balance price for performance. That is, I tried to get the most bangs for the buck. I compared laptops based on microprocessor type and speed as well as hard drive size.
2. Are there any ways that the alternatives were better than the choice you made?
a. Yes. Some had additional features like built in cameras and larger hard drives. Some were lighter and faster, but they were all too expensive.
3. Did you continue to seek information about all the choices after you made your decision, or did you limit yourself to information that showed you chose correctly?
a. I am always on the lookout for bigger and better deals on laptops. I mean even though I am not currently in the market for one. I will probably need to buy another sooner or later so I try to keep abreast of the market.
4. Imagine that after you made your choice, new information became available to show that one of the non-chosen alternatives was better than your choice. How would you feel?
a. With computer technology, this is common experience. The laptop you bought two weeks ago is now 10% cheaper, and you could now get that better model for the price you paid for the one you bought. Crap! Shucks! Dang! Darn! A guy used to get mad when that happen, but you just have to learn to accept that that is how things are in the laptop market.
5. What would you do if you couldnt change the choice you made?
a. You just know that you aren’t the only one. That is the nature of the industry. Many people experienced the very same thing this month.
6. How did you resolve the issue in terms of coming to grips with your dissonance?
a. I simply accept it as the nature of the market. Try to do the best I can to get a good deal, and work the model I end up with to the bone – or sell it at a lose for a better model.