Moral Criticisms Of The Market – Essay Example

Ken Ewerts essay "Moral Criticisms of the Market" addresses the criticisms raised by the Christian left against the Capitalist Market. Three pertinent issues they refer to are related to the alleged selfishness, materialism and economic power that the Market regulates and leads men to commit sins against the Scriptures. Ewert argues against each of them and substantiates his views with the help of both the Scriptural notions and Marketing theory.
According to Ewert, the self-directed economic actions of a Market do not necessarily lead to selfishness. There is nothing that promotes selfishness in the Free Market than what is available in any sort of environment where the fallibility of human beings can lead then to selfishness. He tries to dismiss the influence of Free Market in human lives by saying that the alternative of politically directed market can have a worse, coercive impact on ordinary men and women.
The second charge that Free Market generates lust among human beings through advertisements is addressed effectively by Ewert. Advertisements can be quite informative, providing the necessary details about a specific product and its similarities and differences with other similar products. Lust too is something that is inherent in human beings, and no one can stop it by restricting a certain kind of environment in which it grows.
The very idea of economic power is deconstructed by Ewert when he argues that the power that economic wealth provides is related to the power to please customers and employees. While other kinds of power are capable of oppressing and harming people, economic power provides just the freedom for employees and customers to choose what they really need in the job and commercial market. Here too, the politically directed market can turn tyrannical and coercive.
I agree to Ewert’s views to a certain extent. The argument that selfishness and lust are products of human fallibility which should be fought on an individual level sounds convincing. However, this does not necessarily undermine the general changes in the attitudes in the recent past, and one has to take the impact of capitalist job and marketing strategies in that. I do agree Ewert’s arguments against the economic power of free market. He throws light on the way in which free market function, and explains convincingly how it does not really misuse power.