Applied Project Management Week 1 Essay – Research Paper Example

MISSION MENT: “McDonalds vision is to be the worlds best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."
This is a very well constructed mission statement. Here they do not talk about how they are going to achieve their plans but instead they talk about what McDonald’s wants to achieve. This is an example of a good vision and mission statement as it would help the company to innovate and think about new ways to achieve their vision.
McDonald’s vision statement is divided into three core objectives, where they will try to achieve these SMART goals focusing on employees needs, customer needs and to be profitable. This vision statement clearly shows the worth of how the company is going to go about achieving its objectives. It will try to make use of cultural diversity management, consumer oriented approach and the use of new technology to achieve its mission. Project Management can be defined as tools and methods used by an organization to define and deliver goals, assessing the opportunities and resources that the company, resolving issues and setting budgets for a project.
McDonald can use PM to determine budgets that it can allocate to CRM that is in its vision and mission. It can then identify and analyze the resources that it can mobilize to achieve those aims, and then it can resolve any conflicts of interest and can pursue its vision and mission using effective PM techniques.