Hospitality And Tourism – Research Paper Example
HOTEL BRANDING Topic: Hotel branding Aim: To explain why this is important Objective: To argue that hotel branding is an integral part of success inthe hospitality industry
To show that hotels succeed or fail based on their branding
To show that importance of branding in a competitive market
To show how branding has changed due to technology
Specific— Hotel branding is desperately needed to succeed in the hospitality industry.
Measurable — How much money do good brands make?
Achievable — This research is achieved by quantitative and qualitative research.
Realistic — This is a realistic policy
Time — Two weeks
This research will be about hotel branding. Brands are very important for a successful hospitality related business. They are a foundation upon which to build on and they provide a lot of security and stability.
The research for this topic will be done through an examination of both primary and secondary sources (many of which are listed below). Statistical information will be compiled through public and information. A secondary examination of the relevant literature will provide an overview of the background of the topic and provide new depth and context. Primary research will be conducted via a questionnaire which will be used to come to a better understanding of the answers to the various research questions. The data will then be examined for its strengths and weaknesses. A method of comparative analysis will be used to distinguish between good brands and bad ones.
Interviews will be conducted where possible with focus groups that will allow for more indepth exploration of the issue than the surveys. These groups will be randomly selected through various social networking sites. These individuals will be able to provide more responsive and fluid information that research surveys or secondary sources.
In order to create an ethically produced study, the sampling will be done through informed consent and maintained in an anonymous atmosphere. To the extent that is possible, the web page will be designed so that no information will be readily available to the researcher or to outside resources who might try to gain access to information that reveals personal identities of the respondents.
Knowles, Tim. 1996, Hospitality management: an introduction. New York: Longman.
Mueller, B. 1996, International advertising: communicating across cultures
Page, Stephen et al, 2006, Tourism: A Modern Synthesis, Learning EMEA, Paris.
Swarbrooke, John 2002, Development and Management of Visitor Attractions, Butterworth-Heinemann, London.
Van der Wagen, Lynn. 2003, Hospitality management: strategy and operations. Sydney: Pearson Education Australia