Math Problem – Speech or Presentation Example
Running Head: ABBREVIATED OF YOUR CHOICE (all caps) and Section # of Math Problem
In a business environment, every moment organizations make their decisions with the use of numbers. The managers of these firms are considered to effectively understand and interpret the numbers so that the best decisions can be made for the business.
A company launched a new juice in the summer of 2009. It was launched with a lively marketing campaign and TV commercials around the country. Much was anticipated of the new product but it had not yielded the expected results even after a year. The company wanted to know the problems and therefore, had organized a team to conduct the research.
The research team had developed several close-ended questions to find out about the satisfaction of the targeted consumers. The questionnaire was designed to measure the satisfaction levels of the customer as either “very dissatisfied”, “dissatisfied”, “neither dissatisfied nor satisfied”, “satisfied” and “very satisfied” . The scale was arranged from “very dissatisfied” to “very satisfied” and followed a particular order. It would tell the researchers about the customers’ level of satisfaction on the taste, color, packaging, marketing campaigns, and other criterion.
The research team had used an ordinal scale of measurement here because it assigns value to the satisfaction level based on their ranking with respect to one another. This scale would allow them to make comparisons between the different reactions of the people and would inform the researchers about the general level of satisfaction amongst the customers. At the same time, different statistical techniques could be used to plot the answers of the customers for measuring and the comparison of the level of satisfaction on the taste, color, packaging and marketing campaign.
This allowed the decision makers to identify their problems at the most basic level and then take a decision based on their analysis of the answers obtained from the sample.
Weiss, N. A. (1998). Introductory Statistics. Addison Wesley Publishing Company.